Marius Hasenheit »Transforming media for transformation media«

By Design or by Disaster Talk
Wednesday, 19 December 2018, 18:30
unibz, room F 0.01

»Be honest: What do you read on Social media the most?«

It is difficult to read stories about social-ecological transformation – or to publish them. These stories move in a field of tension between ‘meta-questions’ such as the decarbonization or ‘imperial lifestyle’ and concrete examples of solutions. Many media focus on one of these poles: either small-scale projects (such as solar projects and compost toilets), or decarbonization and social participation in an abstract way. transform magazine, a print and online magazine about social change, is trying a combination: Their articles are constructive and positive – without ignoring conflicts. Marius Hasenheit talks about their approach, difficulties and solutions.

 Marius Hasenheit is a consultant for communication, politics and strategy; publicist; entrepreneur; journalist. Works at the Ecologic Institute think tank on bioeconomics, environmental services and ecosystem services. He works freelance for various agencies in the fields of strategic communication, advocacy, public affairs and campaign management, as well as independently in the field of scientific communication and as a copywriter.
As co-managing director and co-editor of the nationwide transform magazine, he complements his journalistic activities as a freelance journalist for Freitag, Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. The communications professional is excellently networked in the sustainability sector of the social media world and is accordingly represented in the twitter ranking “Nachhaltige 100”. Besides the Stadtimker cares for the Social Media and press work of the city bees registered association and appears as Speaker on medium and lastingness events.
Before that, he studied BioGeoSciences (B.SC.) and Global Change Ecology (M.SC.).

3 recommended readings: 

Bernhard Pötter: Kommentar zur Debattenkultur – Der Kampf um die Zukunft ist kein Ponyhof (

Peter Seeger und Torsten Schäfer: Slow Media – Ein Beitrag zur medialen Nachhaltigkeit (

Marius Hasenheit: Warum viele Medien Transformationsprozesse nicht verstehen (